Thursday, July 14, 2011 Wants To Be The Adsense For Mobile Apps
Many mobile app developers share a significant problem: getting their products discovered among the hundreds of thousands of apps i.e. the App Store or the Android Market currently boast. According to a recent report by Nielsen, just 58% of smartphone users actually usethe stores on their handsets to search for new apps.

Enter , which officially launched today and describes itself as an advertising, discovery and distribution network with three distinct value propositions for end users, developers, and publishers.

For end users , the MobileApps.comserves as a destination that currently lists 500,000 apps (around 2,000 are hosted on the site) for iOS, Android, Blackberry, Windows Mobile and other platform in a collected setting (this so-called marketplace works much like GetJar and similar sites).

With every download, developers are pocketing 95% of the price in the case of non-Apple apps (MobileApps.comtakes the rest). Developers can import their ownapps from other stores to claim and publish them on the site “in 60 seconds”.

Probably the most interesting element of MobileApps.comis that it’s an advertising network for mobile apps: the site is offering “smart widgets” that showcase specific apps to publishers : website owners, for example, can incorporate those widgets into their pages and customize them (based on different countries, keywords, categories etc.).


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